On July 17th, 2009, in an interview with Gamasutra, creative director Ken Levine indicated that he was working on a novel set in Rapture with writer John Shirley. For the people who aren't informed, that's who the box art is for. The money we're spending on PR, the conversations with games journalists – that's for the fans. By the time you get to the store, or see an ad, the BioShock fan knows about the game. "We had to make that tradeoff in terms of where we were spending our marketing dollars. We're going to be working with the community to see what they're interested in."
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The thing we're sure about is that we're going to be releasing a whole set of alternate covers that you can download and print. I think also when we do something for the hardcore gamer, there's something we're talking about and something we're sure about. "I understand that our fan says, that's great Ken, what's in it for me? One, we need to be successful to make these types of games, and I think it's important, and I think the cover is a small price for the hardcore gamer to pay. And start to read about it, start to think about it." Look at this girl, Elizabeth on the back. to pick up the box and say, okay, this looks kind of cool, let me turn it over. "I wanted the uninformed, the person who doesn't read IGN. And I didn't have a lot of money back then. looked at it and I said, I have no idea what this game is. would I even pick up the box? I went back to the box for System Shock 1, which was obviously incredibly important – that game was incredibly influential on me, System Shock 2 was the first game I ever made. "Would I buy that game if I had 60 bucks and I bought three games a year. Trust me, I was heavily involved with the creation of those characters and I love them."
if I saw the cover of that box, what would I think? And I would think, this is a game about a robot and a little girl. And I tried to step back and say, if I'm just some guy, some frat guy, I love games but don't pay attention to them. "I looked at the cover art for BioShock 1, which I was heavily involved with and love, I adored. But they have to be financially successful to keep getting made." I was thrilled because I love them, and I hope that we had some small role in getting those games greenlit. And to be successful, and to continue to make these kinds of games which frankly, of the people who make these types of games, there's not a lot of them, and they haven't exactly been the most successful with these types of games that have come out in the last few years. Games are big, and they're expensive, I think that's very clear. It was definitely a reality check for us. I don't care who makes it, I don't know any of the personalities in the salad dressing business." I use salad dressing I don't read Salad Dressing Weekly. If there's a new salad dressing coming out, I would have no idea.
there are plenty of products that I buy that I don't spend a lot of time thinking about.
you know, BioShock is a reasonably successful franchise, right? Our gaming world, we sometimes forget, is so important to us, but.
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